How to do e-commerce SEO on Shopify?

How to do e-commerce SEO on Shopify?

It’s not enough to just have quality products, first-rate customer service, and budget-friendly rates when it comes to earning sales on your Shopify website. Additionally, you must consider marketing, which can be challenging if your advertising budget is low. It might be challenging to get your eCommerce site noticed when there are so many others available.

Here’s where SEO comes into play. Search engine optimization, or SEO, will be important in bringing visitors to your website. But what exactly is SEO, and how can you make your Shopify website more SEO-friendly?

Fortunately, Shopify has a developed SEO tool that makes it simple to optimize your product pages, landing pages, and other on-site content. We’re going to share our best advice with you in this article on how to improve your Shopify SEO performance, attract more organic visitors and raise long-term sales.

What is SEO?

SEO is a marketing strategy that uses keywords and priorities on the user experience to raise your score on the major search engines on the internet.

SEO is a great approach to making a long-term investment in the visibility and performance of your Shopify website if you aren’t going to be applying a standard PPC advertising method or if you believe that your advertising spend is usually too large.

Don’t worry if you are not an expert in these marketing methods; Shopify has a connected SEO tool called “Shopify SEO” that you can use to optimize your website through its own interface.

Top Tips for Improving your Shopify SEO

So, how can you see Shopify’s SEO tool to optimize your website? Here are just a few methods you can use to improve and raise the rating of your website:

Keyword research

For any SEO effort to be useful, keyword research is a must. Any SEO company must start with keywords since you want to appear in Google searches made by your target market. Using free tools like Google Keyword Planner, you can perform keyword research on your own, or you can contact a professional to do it for you.

You must complete this stage if you want to create a successful plan because knowing what keywords to target will make it simple for you to show improvements in the first few months of your SEO company.

Use your keywords strategically

You should start strategically applying the keywords you want to search for on your website’s landing pages, product pages, and other on-site material as soon as you know what they are.

Don’t overthink it; keyword filling is severely punished by Google, so you want first to make sure that the content of your website is original, attractive, and related for each page.

You should become comfortable with writing material that is SEO-optimized (you can find many tutorials and courses online), or if you have the money, hire someone to do it for you.

Start a blog

Two reasons make having an on-site blog great:

First, Google’s crawler system will be able to understand what your site is about and properly categorize it. Second, you’ll able to offer high-quality content that gets free traffic and directs them to your items. For example, if your shopify store sells IT hardware, you might start writing blogs like these:

“How to install Windows 11”

“Best gaming computers 2022”

“How to screenshot on your Macbook”

These are all prominent search terms that can lead visitors to your website that are interested in your industry.

Focus on user experience

Your online store’s rating in search engine results will be significantly impacted by your “bounce rate” regarding SEO. Your bounce rate measures how many visitors leave your site quickly (without completing a transaction) and a high bounce rate will negatively affect your SEO results.

Make sure to continuously optimize the user experience(UX) on your Shopify site to ensure a low bounce rate. This includes speeding up page loads, compressing all photos and other visual content and creating understandable on-site text using tried-and-true SEO techniques. A Shopify SEO agency can help you if you’re unsure how to optimize your UX. They can conduct a complete SEO audit on your website and recognize any UX issues.

Consider 0ff-site content

Having a complete SEO plan requires developing off-site material that links back to your website in addition to optimizing your on-site content (product pages, landing pages, home pages and your blog). This is known as “link building” in the world of digital marketing and it will play an important role in your SEO company.

How can you then increase the authority of your site in Google’s eyes by building backlinks? First of all, you cannot spam social media sites with links because the performance of your SEO is not affected by links from Twitter, Facebook and other social networks.

Instead, you may use the more traditional approach of writing guest articles to authority websites and using those pieces to connect back to your website. While it may be tempting to choose a cheap guest post, we strongly advise against it. While you may temporarily save money, your website’s SEO company may suffer, or even worse, you may be heavily punished by Google. Make sure you’re using high-quality domains and producing relevant off-site content.

Make your site easy to navigate

Making your Shopify site easy to use is one of the simplest methods to increase SEO. Customers will typically click out of your website if they can’t immediately find what they are looking for, as we previously covered because your bounce rate is important to your SEO performance.

A working search bar, accurate product labeling and indexing, and a drop-down menu for each product category on your main page are some simple methods to increase site navigation.